Desde que inició la emergencia sanitaria, el uso de plataformas y herramientas digitales ha constituido un salvavidas para más de 1.6 millones de pequeños negocios que existen en México. Dentro de estos, se encuentran las llamadas “tienditas”, que son un sustento de más de un millón de familias mexicanas y que hoy atraviesan importantes retos para mantener su operación.
Pese a que este sector del comercio se ha considerado en la categoría esencial durante el confinamiento, resultó ser de los más afectados -más de 160 mil negocios cerraron por falta de liquidez derivada de la contingencia, según cifras de la Cifras de la Alianza Nacional de Pequeños Comerciantes (ANPEC)- ya que la digitalización se ha convertido en un desafío para el canal tradicional que depende del formato presencial y cuyas ganancias derivan de una experiencia de compra física.
Por su parte, el Instituto Nacional de Estadística y Geografía (INEGI) presenta el segundo conjunto de resultados del Estudio sobre la Demografía de los Negocios (EDN) 2020 estima que cerraron sus puertas definitivamente 1 010 857 establecimientos de las micro, pequeñas y medianas empresas.
Sin embargo, los pequeños negocios, misceláneas y “tienditas” se abrieron paso en el mercado digital. En este sentido, las herramientas digitales que contribuyen a su impulso destacan:
- Tienda Pago. Es una fintech que se dedica a brindar capital de trabajo a las tiendas de abarrotes, para que puedan comprar inventarios de sus principales distribuidores. La plataforma es una opción sencilla y accesible, sólo se necesita un celular para descargar la aplicación, registrarse y enviar la documentación (foto del INE y comprobante de domicilio) requerida, para poder acceder a la línea de crédito. Una vez dado de alta, usarla es muy fácil. Tienda Pago trabaja con marcas seleccionadas, por lo que los tenderos pueden tener acceso a grandes empresas como Grupo Modelo, entre otras.
- Mándamelo. Por medio de un mensaje telefónico de chat, esta herramienta enlaza al comprador con el vendedor más cercano a su domicilio para surtir el pedido en minutos con la opción de pago en efectivo o con terminal punto de venta, y sin costo para el tendero. El tendero recibe un pedido mediante un mensaje de WhatsApp, le envía al comprador su confirmación y el importe de la compra, y se hace el pago al recibir su pedido con cargo a su tarjeta de crédito o débito, o en efectivo.
- Clip. Es la terminal móvil que permite aceptar pagos con cualquier tarjeta de crédito o débito, ya sea Visa, Mastercard, American Express e incluso vales de despensa, tecnología contactless y Samsung Pay, de manera fácil, rápida y segura. Otra modalidad es Clip Pro, terminal portátil que no requiere de un smartphone o tablet para funcionar porque funciona como un dispositivo móvil que integra un lector de tarjeta. Cuenta con internet móvil ilimitado para realizar todas las transacciones sin ningún costo de renta por la conectividad.
- WhatsApp Business. Facilita las interacciones con los clientes, ya que ofrece herramientas para automatizar, organizar y responder rápidamente a los mensajes. Está diseñada y funciona de forma similar a WhatsApp Messenger.
Cuenta con funciones especiales como mensaje de bienvenida, cantidad de mensajes enviados, entregados y leídos exitosamente.
- Kyte. Es una aplicación de ventas para controlar el inventario y una tienda virtual para vender en Instagram, Facebook y WhatsApp. Ofrece herramientas necesarias para controlar un negocio y simplificar la rutina de ventas en una sola aplicación.
La nueva normalidad representa una transición hacia la digitalización y una suma de valor para el ecosistema de los emprendedores, por lo que es importante proveer de todas las herramientas posibles a los tenderos y encargados de los pequeños comercios, quienes han dado muestra de resiliencia.
Redacción
Recuerda dejarnos un comentario
RECOMENDAMOS Aprende a utilizar las 6 nuevas redes sociales que revolucionarán el marketing digital
Te compartimos el siguiente vídeo
I really like and appreciate your blog article.Thanks Again. Keep writing.
Hello there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you
I have read so many posts about the blogger lovers howeverthis paragraph is genuinely a good paragraph, keep itup.
Hello, tender thanks you in regard to facts! I repost in Facebook
Thanks a lot for the blog article.Thanks Again. Awesome.
Thank you ever so for you article post.Really thank you! Fantastic.
Very neat blog.Thanks Again. Want more.
I really like and appreciate your blog article.Thanks Again. Great.
Im obliged for the blog post. Keep writing.
I really liked your blog article.Really thank you! Want more.
Thanks for the article post.Much thanks again. Really Cool.
This is one awesome article.Thanks Again. Much obliged.
Awesome things here. I’m very glad to look yourpost. Thank you so much and I’m having a look forwardto touch you. Will you kindly drop me a mail?
I do consider all the ideas you have introduced in your post. They’re very convincing and will certainly work. Nonetheless, the posts are very quick for beginners. May you please lengthen them a bit from next time? Thank you for the post.
My family members every time say that I am killing my time here at net, but I know Iam getting familiarity daily by reading thes pleasant articles.my blog 成人影片
F*ckin’ remarkable things here. I’m very satisfied to look your post.Thanks a lot and i’m looking forward to contactyou. Will you kindly drop me a e-mail?my blog … boost libido in men
The plan provides instruction for unemployed seniors with a lowincome.
This is one awesome post.Really thank you! Want more.Loading…
Looking forward to reading more. Great post.Really thank you!
always i used to read smaller content that also clear their motive, and that is also happening with this piece of writing which I am reading at this place.
wow, awesome article.Thanks Again. Much obliged.
This blog was… how do you say it? Relevant!!Finally I’ve found something which helped me. Thank you!Feel free to visit my blog :: hemp oil
Tremendous things here. I am very happy to see
Aw, this was an exceptionally nice post. Spending some time and actual effort to produce a superb articleÖ but what can I sayÖ I hesitate a whole lot and never seem to get anything done.
It is really a nice and useful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.
Nice post. I was checking continuously this blog and I am impressed! Very useful information particularly the last part
I care for such information a lot. I was seeking this particular info for a very long time. Thank you and best of luck.
Im grateful for the blog post.Really looking forward to read more. Keep writing.
hi!,I like your writing so a lot! proportion we communicate extra about your article on AOL? I need an expert in this space to solve my problem. May be that’s you! Looking ahead to see you.
Howdy! I could have sworn Iíve been to this blog before but after looking at some of the posts I realized itís new to me. Anyways, Iím definitely pleased I found it and Iíll be book-marking it and checking back frequently!
Thanks again for the blog post.Really thank you! Keep writing.
Do you have a spam issue on this blog; I also am a blogger, andI was wanting to know your situation; many of us have created some nice procedures and we are looking to trade strategieswith other folks, please shoot me an email if interested.
Thanks for a marvelous posting! I actually enjoyed reading it, you could be a great author. I will ensure that I bookmark your blog and will eventually come back later on. I want to encourage you continue your great job, have a nice day!
Howdy! I’m at work browsing your blog from my new iphone 3gs!Just wanted to say I love reading your blog andlook forward to all your posts! Keep up the superb work!
I needed to thank you for this excellent read!! I certainly loved every bit of it. I have got you bookmarked to look at new stuff you post…
Hi i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought i could also make comment due to thissensible post.
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. appreciate it
After study a number of of the blog posts on your web site now, and I actually like your way of blogging. I bookmarked it to my bookmark website checklist and can be checking again soon. Pls check out my web site as effectively and let me know what you think.
Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.
I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 positive. Any recommendations or advice would be greatly appreciated. Thanks
I am also commenting to let you be aware of what a perfect discovery my wife’s girl found browsing your web site. She mastered several issues, including what it is like to possess a wonderful teaching spirit to have other individuals with no trouble know just exactly some tricky things. You really exceeded our expectations. Many thanks for displaying those practical, dependable, revealing as well as unique thoughts on this topic to Kate.
Thanks for sharing, this is a fantastic article.Much thanks again. Really Great.
Do you have a spam issue on this site; I also am a blogger, and I was curious about your situation; we have developed some nice methods and we are looking to trade methods with other folks, why not shoot me an email if interested.
I have been examinating out a few of your stories and i can state clever stuff. I will surely bookmark your site.
I was recommended this website via my cousin. I’m now not positive whether this put up is written by him as no one else recognise such particular about my difficulty. You are wonderful! Thank you!
As a Newbie, I am always browsing online for articles that can help me. Thank you
Greetings! Very helpful advice within this post! It’s the little changes which will make themost significant changes. Thanks a lot for sharing!
After I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the same comment. Is there a way you can remove me from that service? Thanks!
Hello i am kavin, its my first time to commentinganywhere, when i read this piece of writing ithought i could also make comment due to this sensibleparagraph.
Hiya, I am really glad I’ve found this information. Nowadays bloggers publish just about gossips and net and this is really irritating. A good site with exciting content, that’s what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.
Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyway, just wanted to say wonderful blog!
when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that,
Im thankful for the article.Thanks Again. Great.
Im grateful for the article post.
Enjoyed every bit of your article.Much thanks again. Much obliged.
Enjoyed every bit of your article post.Thanks Again. Much obliged.
Great article post.Much thanks again. Great.
pure cbd oil cbd store cbd pure cbd oils
Great, thanks for sharing this article.Thanks Again. Keep writing.
Thanks a lot for the blog post.Thanks Again. Want more.
Hmm is anyone else experiencing problems with the pictures on this blog loading?I’m trying to determine if its a problem on my end orif it’s the blog. Any feedback would be greatly appreciated.
Really enjoyed this article post.Thanks Again. Want more.
I value the post.Thanks Again. Great.
What’s up, of course this paragraph is genuinely nice and I have learned lot of things from it regarding blogging.thanks.
I really like and appreciate your article.Much thanks again.Loading…
A round of applause for your article. Will read on…
Im thankful for the article post.Really looking forward to read more. Keep writing.
I am so grateful for your article.Much thanks again. Want more.
wow, awesome post.Thanks Again. Cool.
Ahaa, its good discussion on the topic of this piece of writing here at this blog,I have read all that, so at this time me also commentingat this place.My blog: private driver
Greetings! Very helpful advice in this particular post! It is the little changes which will make the greatest changes. Many thanks for sharing!
A round of applause for your post.Thanks Again. Awesome.
Thank you for your blog post.Really thank you! Really Cool.
I really liked your post.Really thank you! Really Cool.
Hello my loved one! I wish to say that this article is amazing, great written and come withalmost all significant infos. I’d like to peer more postslike this .
Im obliged for the article.Much thanks again. Really Cool.
Thanks again for the post. Much obliged.
Say, you got a nice post.Thanks Again. Will read on…
Very neat article.Much thanks again. Really Cool.
Hello, yup this post is in fact fastidious and I have learned lot of things from it about blogging. thanks.
I like looking through an article that will make men and women think. Also, thank you for allowing for me to comment.
I have fun with, cause I discovered just what I was taking a look for.You have ended my four day lengthy hunt! God Bless you man. Have a nice day.Bye
Very good blog post.Thanks Again. Awesome.
Your style is really unique in comparison to other people I’ve read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just book mark this blog.
When some one searches for his required thing, so he/she wantsto be available that in detail, therefore that thing is maintained over here.my blog … SEO TEAM – Keto Boom BHB
Thanks for sharing, this is a fantastic post.Much thanks again. Cool.
You possess a distinctive proficiency. Your freelance writing competencies are really remarkable. Kudos for providing information over the internet and cultivating your followers.
I really like and appreciate your article.Really thank you! Really Great.
Thank you ever so for you blog.Really looking forward to read more. Fantastic.Loading…
Thank anyone so much for enabling myself know what My spouse and i didn’t know. I look forward to working with you.
hacer, borrar, dimensionar e inicializar la división del disco en debian 20.04 LTS
Excellent read, I just passed this onto a colleague who wasdoing some research on that. And he actuallybought me lunch as I found it for him smile Therefore let me rephrase that: Thankyou for lunch!
I appreciate you sharing this blog post. Will read on…
Fantastic article post.Really thank you! Really Cool.
Thanks-a-mundo for the post.Really thank you! Great.
Thanks for the article. Really Cool.
Very neat article post.Much thanks again. Fantastic.
Thank you ever so for you article.Really thank you! Awesome.
Thanks-a-mundo for the article post.Really looking forward to read more. Really Cool.
I really enjoy the blog post.Thanks Again. Great.
Enjoyed every bit of your blog.Much thanks again. Great.
hertz car rental says:Aw, this was a very nice post. Taking the time and actual effort to generate a really good article… but what can I say… I hesitate a lot and never manage to get anything done.Reply 06/01/2020 at 10:43 am
Really informative article post.Much thanks again. Keep writing.
Hi, I do believe this is a great blog. I stumbledupon it
I may revisit yet again since i have book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.
Awesome post.Really thank you! Great.
Hi mates, pleasant piece of writing and fastidious urging commented atthis place, I am actually enjoying by these.
Greetings! Very useful advice within this article! It is the little changes that will make the largest changes. Thanks for sharing!
Very good blog post.Much thanks again. Keep writing.
Greate pieces. Keep posting such kind of info on your page.
Im really impressed by your site.
Hey there, You’ve performed an excellent job. I’ll certainly digg it
and for my part suggest to my friends. I’m sure they’ll
be benefited from this site.
Thanks, Excellent information. legitimate essay writing services dissertation research dissertation research grants
I loved your article post. Much obliged.
I am really impressed with your writing skills as well as with the layout on your blog.Is this a paid theme or did you customize it yourself?Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one these days.
Thank you for every other wonderful article. Where else could anybody get that kind of information in such an ideal way of writing? I have a presentation subsequent week, and I am on the search for such information.
Thank you for some other fantastic post. Where else could anybody get that type of information in such a perfect manner of writing?I have a presentation subsequent week, and I am on the search forsuch information.
Thank you ever so for you blog.Much thanks again. Will read on…
I like the valuable information you provide in your articles.
I’ll bookmark your blog and check again here frequently.
I’m quite certain I’ll learn lots of new stuff right here!
Good luck for the next!
Thanks a lot for the blog post.Really thank you! Much obliged.
Hello i am kavin, its my first occasion to commenting anywhere, when i read this piece of
writing i thought i could also make comment due
to this sensible post.
Appreciate you sharing, great blog post.Thanks Again. Fantastic.
What i do not understood is in reality how you’re not really a lot more well-liked than you might be now.
You are so intelligent. You recognize therefore significantly
on the subject of this matter, produced me individually believe it from so
many varied angles. Its like women and men aren’t fascinated except it is something to accomplish
with Girl gaga! Your personal stuffs great. At all times maintain it up!
Really appreciate you sharing this post. Fantastic.
Asking questions are in fact nice thing if you are not understandingsomething completely, except this paragraph provides pleasant understanding even.Here is my blog … tsw1.home.pl
You need to be a part of a contest for one of the greatest blogs on the net.I’m going to highly recommend this blog!
Major thanks for the article.Much thanks again. Awesome.
I appreciate you sharing this blog. Great.
Wow, superb blog layout! How lengthy have you been blogging for?
you make running a blog glance easy. The full glance of your web site is
wonderful, as well as the content material!
Looking forward to reading more. Great blog post.Thanks Again. Fantastic.
Highly descriptive blog, I loved that bit. Will there be a part 2?
I every time spent my half an hour to read this blog’s posts all the time along with a cup of coffee.
Marvelous, what a weblog it is! This weblog provides
useful data to us, keep it up.
Fantastic article.Much thanks again. Keep writing.
This is one awesome blog article.
Hey there just wanted to give you a brief heads up and let you know a few of the
images aren’t loading properly. I’m not sure why but I think its a linking issue.
I’ve tried it in two different web browsers and both
show the same results.
I’m impressed, I must say. Seldom do I come across a blog that’s both educative and engaging, and without a doubt, you have hit the nail on the head.
The issue is an issue that too few people are speaking intelligently about.
I am very happy that I stumbled across this during my hunt for something regarding this.
After looking into a few of the blog articles on your web site, I
really like your technique of blogging. I book-marked it
to my bookmark webpage list and will be checking back in the near future.
Please check out my web site as well and tell me how you
feel.
After I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and
from now on each time a comment is added I receive four emails with the exact same comment.
Is there a way you are able to remove me from that service?
Kudos!
Say, you got a nice article post.Really thank you! Really Cool.
What’s Taking place i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has aided me out loads. I hope to contribute & help other customers like its helped me. Good job.
A big thank you for your blog post. Want more.
It as hard to come by knowledgeable people in this particular topic, however, you seem like you know what you are talking about! Thanks
This paragraph is actually a good one it assists new the web users, who are wishing in favor of blogging.
Please let me know if you’re looking for a author for your
site. You have some really good posts and I feel I would be a good
asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for
a link back to mine. Please send me an e-mail if interested.
Thank you!