La llegada de la primavera en México ha desencadenado una serie de olas de calor sin precedentes, con temperaturas que han alcanzado niveles récord, superando los 45 grados en varios estados del país. Esta situación climática extrema ha llevado a la población a buscar soluciones para combatir el calor y proteger su salud, lo que ha generado un extraordinario aumento en las compras en línea de artículos diseñados específicamente para contrarrestar los efectos del clima abrasador.
De acuerdo con datos proporcionados por Tiendanube, la plataforma líder de comercio electrónico en México se ha observado un incremento del 104% en las ventas online de ropa y accesorios durante los meses de abril y mayo. Entre los productos más destacados se encuentran el protector solar, los lentes solares, la ropa fresca y los abanicos, que se han convertido en los artículos más demandados por los consumidores que buscan hacerles frente a las altas temperaturas.
Dentro de esta tendencia de compra, sobresalen productos como el protector solar y el maquillaje con protección solar, con un ticket promedio de compra de 974 pesos. Asimismo, prendas como shorts y pantalones cortos (con precios promedio de 789 pesos), camisas estilo hawaiano (849 pesos), lentes oscuros (797 pesos) y tops y blusas de tirantes (415 pesos) han experimentado un considerable aumento en sus ventas. Los consumidores muestran una clara preferencia por colores frescos como blanco y beige, así como por telas ligeras y naturales como el algodón y el lino.
El crecimiento en la categoría de moda en las compras online ha sido excepcional, con un incremento de triple dígito durante el mes de mayo, alcanzando un impresionante 104%. Este notable aumento ha superado incluso a otras categorías, como mascotas (con un incremento del 94%) y deportes (35%). Además, productos relacionados como trajes de baño, gorras y sombrillas también han experimentado incrementos significativos en sus ventas, llegando hasta un 22%.
Para hacer frente al calor sofocante, los consumidores han optado por adquirir abanicos, con un ticket promedio de 115 pesos, así como ventiladores de bolsillo (181 pesos) y de piso, cuyos precios oscilan entre 315 y 12,749 pesos.
Los estados que han registrado las mayores ventas durante este periodo han sido Ciudad de México, Jalisco, Nuevo León, Estado de México y Veracruz, con un ticket promedio que varía entre 1,096 y 1,778 pesos.
Durante el periodo del 15 de abril al 15 de mayo, se han destacado cinco categorías con un ticket promedio de más de 1,300 pesos: salud y belleza, moda, mascotas, casa y jardín, y electrónica. Este aumento en las ventas se ha traducido en un crecimiento del 65% en facturación y del 63% en número de órdenes respecto al mismo periodo del año anterior. Además, se ha observado que por cada compra se adquieren en promedio tres artículos, con un ticket promedio de 1,409 pesos.
Es evidente que estas olas de calor están impactando en diversos aspectos de la vida cotidiana, incluidas las tendencias de consumo. El comercio electrónico se ha convertido en un aliado indispensable para los consumidores, brindándoles la oportunidad de adquirir productos de manera rápida y sencilla desde la comodidad de sus hogares. Además, representa una oportunidad única para que emprendedores en el sector de la moda y la belleza maximicen sus ventas al llegar a un público más amplio a través de plataformas en línea, como lo han hecho empresas como Vita Swimwear y Siero.
En conclusión, el notable aumento en las compras en línea de ropa y accesorios durante las olas de calor evidencia la importancia de adaptarse a las necesidades cambiantes del mercado y aprovechar las oportunidades que ofrece el comercio electrónico en momentos de alta demanda. Esta tendencia refleja la capacidad de los consumidores para responder de manera rápida y efectiva a las condiciones climáticas extremas, al tiempo que destaca la versatilidad y conveniencia del comercio electrónico en la actualidad.
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