5 tips para aumentar ventas online

5 tips para aumentar ventas online

Aunque comprar en una tienda física ofrece la oportunidad de salir de la rutina diaria y permite al cliente examinar los productos en detalle, las compras en línea tienen sus propias ventajas. Entre ellas se incluyen la posibilidad de encontrar productos basados en el historial de navegación, objetos que quizás no buscarían en una tienda física, y la conveniencia de recibir los productos directamente en casa, por ello es vital conocer las mejores estrategias para contar con una tienda online exitosa.

Hay varios factores que influyen en la decisión de compra y no siempre están directamente relacionados con el producto o servicio ofrecido en la página Web. Uno de los más importantes es la facilidad con la que el cliente puede navegar en la página, encontrar referencias y consultar información relevante del negocio. Esto se conoce como una tienda intuitiva, donde el diseño mejora la experiencia del usuario. Para llevar tu negocio a este nivel, aquí algunos puntos clave:

1.    Paleta de color. Elegir los colores adecuados para tu marca no solo comunica efectivamente el objetivo de tu negocio, sino que también proporciona uniformidad en tu imagen, tanto en la página Web como en redes sociales y publicidad externa.

2.    Botones sencillos. Es crucial que los botones en tu sitio Web sean legibles. Usa una fuente, tamaño y color de texto que faciliten la lectura, evitando palabras complicadas o frases largas. Incluye botones que faciliten la navegación (regresar, anterior, siguiente).

3.    Menú desplegable. Un menú desplegable permite a los usuarios navegar fácilmente por las diferentes secciones de tu página sin perder de vista el sitio en el que ya se encuentran. Además, un carrito de compras desplegable, visible en un área pequeña de la página, mejora la experiencia de compra.

4.    Fotografías. Las fotos de los productos deben ser de alta resolución y tener un fondo neutro que no distraiga al cliente. Esto asegura que el producto sea el centro de atención y facilita la decisión de compra.

5.    Dispositivos móviles. Optimizar tu página para dispositivos móviles permite que los usuarios compren desde cualquier lugar. Además, ofrecer múltiples métodos de pago puede aumentar la confianza del cliente y facilitar las compras.

Para Carolina Méndez, Directora General de ECSE 2024, toda página o plataforma online, es fundamental una correcta usabilidad para el éxito de la misma, ya que, de lo contrario, los usuarios optarán por otras Webs que les resulten más útiles, atractivas, rápidas, eficientes e intuitivas.

Méndez afirma que implementar estas mejoras puede traer grandes beneficios, como: disminución de costos en atención al cliente; reducción de cambios y devoluciones; aumentan las ventas; y mejora en el posicionamiento SEO, ya que un diseño limpio e intuitivo mejora la experiencia del usuario, lo que puede impulsar el posicionamiento de la tienda en los motores de búsqueda.

Crear una tienda en línea intuitiva es fácil de implementar y los beneficios para el negocio pueden ser significativos y duraderos. Si quieres saber más sobre tiendas en línea intuitivas y sus ventajas, te invitamos a participar en el eCommerce Summit & Expo, el mayor evento para emprendedores en línea de Latinoamérica. Únete a nosotros los próximos 22 y 23 de octubre en el Centro Citibanamex, concluyó la directora.

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205 comentarios en “5 tips para aumentar ventas online”

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