Si eres dueño de una pyme, lo primero que debes saber es que, en tiempos de crisis, la publicidad no es un gasto, es una inversión. Es natural pensar en recortar costos cuando el panorama económico se complica, pero quienes detienen su publicidad están firmando su propia sentencia de invisibilidad. Si no hablas de tu negocio, ¿cómo esperas que los clientes te encuentren?
El proceso del marketing: La estrategia antes que la tecnología
El marketing sigue teniendo el mismo proceso que ha funcionado desde siempre:
- Entender el problema a resolver. ¿Qué necesidad o dolor tiene tu cliente ideal?
- Ser creativo para solucionarlo. La creatividad sigue siendo el diferenciador más grande.
- Revisar qué tecnología puede apoyar la ejecución. La tecnología es una herramienta, no la solución en sí misma.
No caigas en la automatización excesiva, ya que esto puede hacer que tu negocio pierda autenticidad. Además, la hyperpersonalización ha demostrado ser ineficaz, porque los humanos no somos predecibles ni encasillables en un solo perfil de intereses.
Branding en la nueva Era: Que otros hablen por ti
Hoy, el nuevo branding no se trata solo de lo que tú digas de tu empresa, sino de lo que otros dicen de ti. Construir una marca fuerte no es cuestión de gritar en redes sociales, sino de generar conversación y credibilidad.
Aunque los medios propios como las redes sociales son esenciales, no pueden ni deben sustituir la publicidad. Aún en la era digital, las empresas que más han crecido lo han logrado invirtiendo en publicidad física: desde anuncios espectaculares hasta algo tan básico como el volanteo. Sí, aunque suene poco glamuroso, repartir volantes sigue siendo una forma efectiva de llegar a clientes potenciales, especialmente si eres una pyme que necesita visibilidad local.
Consejos básicos de publicidad para PyMEs
- Diversifica tu inversión publicitaria. No dependas solo de las redes sociales, combina estrategias digitales con medios físicos.
- Aprovecha los espacios tradicionales. Un buen cartel en la calle o una mención en radio local pueden marcar la diferencia.
- No subestimes el boca a boca. Incentiva que tus clientes hablen bien de ti y recomienden tu negocio.
- Usa la creatividad como tu mejor aliada. No necesitas un presupuesto millonario, sino ideas que realmente conecten con la audiencia.
- Mantente siempre visible. No pauses tu publicidad en tiempos difíciles; quien sigue invirtiendo en visibilidad, gana mercado cuando la crisis termina.
También puedes ver éste video
La lección del dentsu day 2025
El Dentsu Day 2025 nos dejó una enseñanza clara: las marcas que triunfan son las que combinan innovación, estrategia, creatividad y medios. No basta con seguir las tendencias; hay que saber cuándo romperlas. La tecnología no sustituye la creatividad, y los datos sin una gran idea detrás son solo números sin alma.
La publicidad sigue siendo el motor del crecimiento empresarial, y en tiempos difíciles, apostar por ella no es un lujo, es una necesidad.
¿Vas a esperar o tomar la delantera?
Así que la pregunta es: ¿vas a esperar a que la crisis termine para hacer crecer tu negocio o vas a tomar la delantera y asegurarte de que tu marca sea la primera que los clientes recuerden? La decisión es tuya.
No te olvides de dejarnos tus comentarios
Te puede interesar esta nota La amistad en el trabajo: un pilar clave para el bienestar y la productividad
What i do not realize is in fact how you are no longer actually much more wellfavored than you might be right now Youre very intelligent You recognize thus considerably in relation to this topic made me in my view believe it from numerous numerous angles Its like men and women are not fascinated until it is one thing to do with Lady gaga Your own stuffs excellent All the time handle it up
My brother suggested I might like this blog He was totally right This post actually made my day You can not imagine simply how much time I had spent for this info Thanks
I wanted to take a moment to commend you on the outstanding quality of your blog. Your dedication to excellence is evident in every aspect of your writing. Truly impressive!
Your writing is like a breath of fresh air in the often stale world of online content. Your unique perspective and engaging style set you apart from the crowd. Thank you for sharing your talents with us.
Your writing is like a breath of fresh air in the often stale world of online content. Your unique perspective and engaging style set you apart from the crowd. Thank you for sharing your talents with us.
I do agree with all the ideas you have introduced on your post They are very convincing and will definitely work Still the posts are very short for newbies May just you please prolong them a little from subsequent time Thank you for the post
Your writing is like a breath of fresh air in the often stale world of online content. Your unique perspective and engaging style set you apart from the crowd. Thank you for sharing your talents with us.
Your blog is a beacon of light in the often murky waters of online content. Your thoughtful analysis and insightful commentary never fail to leave a lasting impression. Keep up the amazing work!
Hello i think that i saw you visited my weblog so i came to Return the favore Im trying to find things to improve my web siteI suppose its ok to use some of your ideas
I loved as much as you will receive carried out right here The sketch is attractive your authored material stylish nonetheless you command get got an impatience over that you wish be delivering the following unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike
Your writing has a way of resonating with me on a deep level. I appreciate the honesty and authenticity you bring to every post. Thank you for sharing your journey with us.
Your writing has a way of resonating with me on a deep level. I appreciate the honesty and authenticity you bring to every post. Thank you for sharing your journey with us.
I just wanted to express my gratitude for the valuable insights you provide through your blog. Your expertise shines through in every word, and I’m grateful for the opportunity to learn from you.
Hi Neat post There is a problem along with your website in internet explorer would test this IE still is the market chief and a good section of other folks will pass over your magnificent writing due to this problem
I simply could not go away your web site prior to suggesting that I really enjoyed the standard info a person supply on your guests Is going to be back incessantly to investigate crosscheck new posts
Hi Neat post There is a problem along with your website in internet explorer would test this IE still is the market chief and a good section of other folks will pass over your magnificent writing due to this problem
I have been surfing online more than 3 hours today yet I never found any interesting article like yours It is pretty worth enough for me In my opinion if all web owners and bloggers made good content as you did the web will be much more useful than ever before
Your blog is a beacon of light in the often murky waters of online content. Your thoughtful analysis and insightful commentary never fail to leave a lasting impression. Keep up the amazing work!
I was recommended this website by my cousin I am not sure whether this post is written by him as nobody else know such detailed about my difficulty You are wonderful Thanks
I appreciate the time you took to craft this post.
Your articles never fail to captivate me. Each one is a testament to your expertise and dedication to your craft. Thank you for sharing your wisdom with the world.